Helgas VIP Cannes Prize

 

Client

Helga’s

Brief

Create a holiday prize for two prizewinners that included a VIP experience at the Cannes Film Festival.

Solution

As par of a Helga’s promotion, Hidden Door provided a prize that saw two people fly to Nice where they were picked up by a black Mercedes for the drive to their oceanfront villa in Cannes.

Winners were given VIP entry to the screening of a film premiered by Lion Gat, before gaining access to VIP Room where Kylie Minogue played an intimate performance to the celebrity audience.

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