“We loved working with Hidden Door to bring to life our creative team building concept. Excellent client management and communication in such a quick turn around.”

PLAY | Lenovo Launch



PLAY Communications


To help the client better understand their millennial audience through the creation and delivery of a compelling and interactive social media challenge.


The group of 180 were split into 10 teams and over the course of 2 hours were tasked with carrying out a series of challenges whilst building the social profile of a fictitious millennial character using the Lenovo tablets provided.

The result was a wild adventure through Sydney’s CBD, that saw the teams creating ridiculous profile photos, heading to nightclubs to learn a Justin Bieber dance routine, finding a hidden busker to sing along with, chowing down outrageous dishes in Chinatown, cocktail making in Hipsterville and Guerilla Catwalks on the red carpet!

It was a lot of fun.

We’ve been embracing social media more than ever this year, and this was a great example of how we can tie in multiple social channels whilst continuing to have an amazing team experience.

Two guys from lenovo eating skewers with their arms crossed with each other
Team applauding a man with shades walking on a red carpet for the alunch