Glaceau Vitamin Water (Urban Media)
Create a series of interactive experiences that reflect the characteristics of each Vitamin Water flavour, to be used as training for the street team.
We created a bunch of games that were fun, cheeky and stayed true to the brand.
The young, energetic new street team completed each game as part of their training program before hitting the streets to promote Vitamin Water.
Based on Cockatoo Island in the middle of Sydney Harbour, we had people building and racing their own cardboard car, a mango relay wearing fruit baskets on their heads, putting on a mannequin fashion show, and much more.